Fashion is a generic term that is applied to all types of clothes, accessories, footwear, lifestyle, hair dressing, cosmetics, and physique, in a certain period and setting. It generally refers to the evaluation of what is currently fashionable in any given area. In its broader sense, the word also means a unique appearance defined by the fashion industry at that moment what is fashionable.

In the last century fashion has become the mass-produced item. High fashion designers and their admirers blame this trend on the increased speed of technology and communication, because it permits mass production of almost any product. Many people consider the fast fashion companies to be arrogant and egotistical for believing that they can dictate what is considered fashionable to everyone. The truth is that fashion is largely determined by personal and social expectations. Fashion consultants often take a position of power in determining what is hip or not, based on market trends, personal taste, and what is considered acceptable.

One of the biggest influences on women’s fashion is what they see and buy in magazines and advertisements. Advertisements are full of models wearing clothes that look easy, but which require a lot of effort to put on. For example, many young girls want a cute little black dress to wear to the dance, but they are terrified of wearing a black dress to a formal event. When they see sexy models in fast fashion advertising wearing a simple dress that is covered in sequins and has a stylish neckline, they consider that the dress is chic and will make them look great in formal events. It may seem unfair to criticize fast fashion companies for this, but in reality it is not fair to assume that any kind of clothing is frivolous, if it makes a girl look good and confident.