What is a Blog and Why Should You Start One?
A blog is basically a personal website or blog, posted on the Internet consisting of written, often informal text posts. Posts are generally displayed in chronological order, with the latest post appearing first, on the page or blog being visited. The popularity of blogging is increasing on the internet with more individuals creating their own blogs to share their opinions, knowledge, and experiences on specific topics. Blogs can be informative and opinionated, or purely a personal expression. Depending on the topic, blogs have become a means of communication for individuals who do not have access to written speech, news, or media.
A blog should focus on a single niche in order to maximize the traffic received from it. Bloggers can choose to cater to a specific market by focusing on one particular sub-niche such as women’s interest in small business, the latest trends in green building, politics, immigration, or pretty much anything else. Blogs can also be created to cater to a niche topic that is too broad and generalized to a specific group, such as parenting, finance, the workplace, weight loss, beauty etc. Blogs can also be targeted towards particular niches and sub-niches which will allow the blogger to earn more revenue. Bloggers who are new to blogging will benefit the most by concentrating on a smaller, easy to monetize niche topic.
Blogging is a powerful method of expressing oneself and an extremely popular tool used by many individuals to build up an online presence, communicate with others, and display their unique knowledge and perspective on matters. Blogging has also become a popular method of self-promotion and a number of blogging platforms are available to make this even easier. Blogs are often used for attracting new visitors to a website or blog. Blogs are frequently used to create a forum, or to provide a means of linking to other websites. Blogs may also serve as a way for bloggers to make additional money by selling advertising space or using sponsored links.