A blog is an online commentary or informational site posted on the World Wide Web, typically consisting of informal, often personalized blog-style text posts. Posts are usually displayed in chronological order, with the latest post appearing first, at the head of the page. There are no article directories or news feeds on blogs; instead, blog posts are viewable by search engine spiders, typically as a sponsored listing. Many blog services offer analytics and/or market research tools for tracking readership, search engine optimization, and content popularity. Most blog services also include public domain content such as free articles, music, and other freely licensed content.
The major difference between a blog and a website is that blogs are generally maintained by the individual blogger, and websites are maintained by web hosting companies and other third parties. While blogs can be updated quickly and frequently by the blogger, websites must maintain regular content and appearance, especially if they are appealing to larger audiences. Websites often provide links to advertisers, and many web hosts provide additional advertising opportunities. Blogs have become the main means of social interaction through user-to-user groups, discussion forums, and message boards, while websites generally function as an online store or revenue generating outlet.
If you want to use the best ways to set up a blog, then it would help to find someone who already has the experience you’re looking for. If you don’t know someone who can provide you with the experience you need, then you might consider hiring a freelance writer to write content for your blog. Freelance writers are much more knowledgeable about what is and isn’t SEO friendly, and they have more experience writing about search engine optimization. You will also need to hire a copywriter to put everything together, and to do your keyword research. In the end, if you think SEO is something like running a small business, you need to hire professional services that know the ins and outs of SEO, including blogging SEO.