Analyzing a Blog – Competitive Analysis

A blog is essentially a web log, a blog is an informative or self-contained discussion or personal website posted on the Internet consisting of plain, often textual, diary-style posts. Blogs are typically displayed chronologically, with recent posts at the top of the page, and posts pasted at the bottom. A blog also contains links to additional material found on the website, other users of which may comment on or contribute to the blog in any way. A blog is often maintained by its host, either for monetary compensation or out of interest.

A blog’s performance can be quantified using various commonly accepted methods, such as Google’s PageRank system, Alexa’s SEO ranking algorithm, Google Analytics tracking, and PayPerClick marketing. These methods are also used to determine whether a blog is effective in attracting visitor traffic and increasing revenue opportunities. A competitive analysis of a blog should include measures of engagement, readership, and link building.

Analyzing these metrics can provide insight into the performance of a blog, identify trends, and help one determine whether changes are necessary. In essence, a competitive analysis of a blog analyzes several aspects of that blog that might affect its performance. For example, some bloggers create new posts daily and post to their main blog, while others prefer to post only to their own blogs. Other bloggers only participate in certain forums, comment on other blogs, or participate in specific activities.